I am starting up a newsletter business in home and I know I would like to target small business and churches. Is it better to send them a sell letter first or an advertisment flier or would it be more affective with in person stop?
Depending on your approach, I would suggest doing both. If you are familiar with churches in your area, I would stop in with a professional brochure or brief synopsis on what it is you are trying to accomplish and arrange a follow up meeting with the decision maker in the church. The in-person stop allows you to create a relationship and relationships create opportunities.
Best wishes.
